Cobra Media was founded in 2017 by Gavin Lucas with one goal in mind: helping brands grow online through smart strategy and high-impact content. From SEO audits to content, we focus on what works, not what’s trendy.
We’re not a bloated agency with cookie-cutter solutions. We’re lean, focused, and deeply embedded in the worlds of digital publishing, iGaming, blockchain, and AI. Our clients don’t just get rankings – they get results that last.
Meet the Team
Gavin Lucas – Founder & SEO Strategist
Gavin has spent over a decade in digital marketing, with a proven track record in SEO and content strategy. He’s written extensively on blockchain, digital currencies, and Web3 for CoinGeek, and has contributed to leading iGaming sites like GamblingNerd and Gamblerspro.com for more than ten years. He also shares insights on entrepreneurship and digital growth over on his Medium blog.
You can follow Gavin on LinkedIn for thoughts on SEO and content strategy, or catch his takes on blockchain, Web3, and digital currency over at X.com.
Gregory Thomas – Chief Copywriter & Editor
Gregory is a sports betting specialist with a deep love for the Beautiful Game. An avoid Liverpool fan with an encyclopedic knoweldge of global sports and odds, he creates compelling content that ranks for sports betting. He has an eye for detail and makes sure every piece of content meets our quality standards. Greg’s claim to fame is he is banned from most mainstream online bookies because he wins too much.
Karla Lucas – Outreach & PR Lead
Karla handles digital outreach, link building, and brand visibility. She has a sixth sense for spotting PR opportunities and knows how to build the kinds of connections that move the needle. Karla’s connections go to the top of the industries we work in, so she can secure PR placements on true authority sites.
What We Do
At Cobra Media, we specialise in:
✔ SEO and Content Strategy – Ranking your site with content that converts.
✔ Digital Consultancy – Mapping custom strategies that actually get results.
We work quietly in the background while your brand takes centre stage. Let’s grow something powerful together.