Cobra Media was founded in 2017 by Gavin Lucas in Belfast with one goal in mind: helping brands grow online through smart strategy and high-impact content. From SEO to social media, we focus on what works, not what’s trendy.
We’re not a bloated agency with cookie-cutter solutions. We’re lean, focused, and deeply embedded in the worlds of digital publishing, iGaming, and blockchain. Our clients don’t just get rankings – they get results that last.
Meet the Team
Gavin Lucas – Founder & SEO Strategist
Gavin has spent over a decade in digital marketing, with a proven track record in SEO and content strategy. He’s written extensively on blockchain, digital currencies, and Web3 for CoinGeek, and has contributed to leading iGaming sites like GamblingNerd and Gamblerspro.com for more than ten years. He also shares insights on entrepreneurship and digital growth over on his Medium blog.
You can follow Gavin on LinkedIn for thoughts on SEO and content strategy, or catch his takes on blockchain, Web3, and digital currency over at X.com.
Leon Travers – Chief Copywriter & Editor
Originally from Norfolk and now based in Indonesia, Leon is a world-class copywriter and editor with a sharp editorial eye. He crafts persuasive, conversion-driven copy that’s built to rank and built to sell.
Karla Lucas – Outreach & PR Lead
Karla handles digital outreach, link building, and brand visibility. She has a sixth sense for spotting PR opportunities and knows how to build the kinds of connections that move the needle.
What We Do
At Cobra Media, we specialise in:
✔ SEO and Content Strategy – Ranking your site with content that converts
✔ Social Media Growth – Building audiences and brand presence
✔ Digital Consultancy – Mapping custom strategies that actually get results
We work quietly in the background while your brand takes centre stage. Let’s grow something powerful together.